James White Opuku, the deputy editor-in-chief and anchor of the Ghana Mango channel in Africa, delivers his speech at the international communication forum on Tuesday. The forum is a part of the 2024 China New Media Conference. [Photo by Zhao Manfeng/China Daily]

Media organizations should prioritize innovation and focus on creating impactful and effective content, said industry professionals and experts attending the 2024 China New Media Conference in Changsha, China on Tuesday.

本周二，在中国长沙举办的2024中国新媒体大会上，与会专家及业内人士表示，媒体需要创新先行，专注于创造有影响力和感召力的内容。

Media need to incorporate new technology into news production, as rapid advancements in information technology have ushered in profound transformations in the media industry, the experts said at the two-day 2024 China New Media Conference.

在为期两天的2024中国新媒体大会上，有关专家认为，信息技术的飞速发展已经给媒体行业带来了深刻的变革，媒体需要让新闻生产拥抱新技术。

The conference, organized by the All-China Journalists Association and Hunan provincial government, opened on Tuesday in Changsha, in Central China's Hunan province.

据悉，本届大会由中华全国新闻工作者协会与湖南省人民政府联合主办，并于本周二在中国中部的湖南省长沙市开幕。

The conference featured six parallel forums, focusing on content innovation, international communication, social responsibility, technology application and digital culture.

大会设有6场平行论坛，分别聚焦于内容创新、国际传播、社会责任、技术应用与数字文博等主题。

Li Wensha, head of China Daily's Feature Department, shared how China Daily portrays significant themes through minor narratives, or specific examples, at the international communication forum. She also showcased how the media group has actively explored new production and models that are empowered by AI.

在国际传播论坛上，中国日报社文教部主任李文莎分享了《中国日报》如何用“小故事”“小切口”反映“大主题”，并展示了《中国日报》如何积极探索人工智能赋能下的新生产与新模式。

John Ross, senior researcher at the Chongyang Institute for Financial Studies at Renmin University of China, claimed in a video speech that Western media has misunderstandings about the changes in China. Communication is necessary to avoid drawing incorrect conclusions based on erroneous information, he said.

中国人民大学重阳金融研究院高级研究员John Ross(罗思义)在视频演讲中表示，西方媒体对中国的变化存在诸多误解，存在误解就要交流，要避免基于错误信息得出错误结论。

In the future, China can enhance the credibility of international communication by continuing technological innovation and global outreach, Ross added.

他还补充，未来中国可以通过持续的技术创新与全球化布局，增强国际传播的可信度。

James White Opuku, the deputy editor -in-chief and anchor of the Ghana Mango channel in Africa, said that the Ghana Mango channel provides objective information about China, explores a comprehensive e-commerce model that integrates television shopping, e-commerce platforms and new media promotion.

非洲加纳“金芒果”频道的副总编辑、首席主持人James White Opuku介绍，“金芒果”卫星频道传播客观的中国信息，同时探索将电视购物、电商平台和新媒体推广融为一体的综合电商模式。

Besides the forums, the China New Media Technology Exhibition, a key component of the China New Media Conference, showcased how technology empowers the advancement of media integration.

除了国际传播论坛，中国新媒体技术展也是中国新媒体大会的重要组成部分，展现了技术如何赋能媒体融合的发展。

At the exhibition hall, located in the Hunan International Convention and Exhibition Center, innovative technologies such as artificial intelligence and XR were displayed, showcasing how new technologies are driving innovation in the media industry.

中国新媒体技术展开设于湖南国际会展中心展馆内，展示了人工智能和XR等创新技术，彰显了新技术对媒体行业的创新驱动。

Hundreds of representatives from the publicity departments, central and local governments, media outlets, websites, colleges, and research institutions attended the conference.

本届大会共吸引了来自宣传部门、中央和地方政府、媒体机构、互联网公司、新闻院校和研究机构的数百名代表出席参会。

责编：唐煜斯

一审：唐煜斯

二审：秦慧英

三审：黄晓辉

来源：中国日报