Bauma 2025 is taking place at the Trade Fair Center Messe München, Germany from April 7 to 13, attracting top-tier enterprises from all over the world to attend. It is the 34th edition of the world's leading trade fair for construction machinery, building material machines, mining machines, construction vehicles and construction equipment.

Hunan construction machinery industry, represented by Sany, Zoomlion, Sunward, Sinoboom, and CRCHI, joins this feast of technological innovation and industrial change. These Hunan giants exhibit more than a hundred types of innovative products, making a stunning debut highlighting "intelligence, green, and globalization". Their products not only present the strength of the "Made in Hunan" brand, but also demonstrate the ambition of China's construction machinery industry to lead the global trends.

Driven by the global dual carbon goals and the wave of digital transformation, the construction machinery industry has stepped up its progress and upgrading towards green and smart development. Hunan enterprises are grasping the pulse of the times, taking technological innovation as their engine, and introducing a series of forward-looking and practical products at Bauma 2025, which have become in the spotlight in the industry.

If technological innovation is the core competitiveness of Hunan construction machinery, the globalization strategy, on the other hand, is a key support for its world-class status. Hunan construction machinery enterprises have taken such initiatives as localized production, cross-border mergers and acquisitions, and service network construction in recent years. They have gradually shifted from the "products going global" to "industrial chain going global", taking deep roots in the global market.

The globalization path of Hunan construction machinery is by no means simple export of products, but a comprehensive adaptation from technical standards to cultural identity through the thorough integration in local market ecology.

From the "going global" of products to co-building an ecology framework, Hunan's construction machinery has won trust and recognition of the global market based on localization strategy, marking a transformation of "Made in China" from "scale expansion" to "value symbiosis".

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

责编：王柯沣

一审：王柯沣

二审：唐煜斯

三审：秦慧英

来源：湖南省政府门户网